Again with the "normal"!

Same 9 year old son: "it's good we are normal now"
Mum: "What do you mean?"
9 year old son: "Well before christmas we weren't normal, but now we have DS's and Austar we are normal"
Mum: "What do mean normal?"
9 year old son: "Like everyone els!"

Where does he come up with this rot! When did my kids become so... materialistic? What do I reply to this?  "What ever takes the attention off your ADD and freckles son!"